Your social platforms should be working overtime — attracting qualified leads, showcasing your expertise, and building the trust that converts followers into clients. This guide reveals the strategic approaches that top-performing agents use across Instagram, LinkedIn, Facebook, TikTok, and YouTube to transform casual scrollers into committed clients who choose you first in a crowded market.Why social media is essential for building a brandFree social media templatesHow to build a brand on InstagramBuilding a personal brand on LinkedInPost with confidenceTikTok: Capturing attention with short-form videoYouTube: Establishing authority with long-form contentBuilding your brand on social with Luxury Presence