At Luxury Presence, we know social media is an effective tool for building your real estate brand and positioning yourself as a market leader. With our social media expertise, we’ve seen time and time again how the top real estate Instagram accounts get results: Think magazine-worthy visuals, snappy captions, polished content, relevant hashtags, professional headshots, and punchy bios.Huff Vaughn SassiChad CarrollGinger MartinGinger Martin posts unbelievably beautiful images of Sonoma properties, leaving her audience to dream about sun-dappled vineyards. She effectively uses video as she zooms in on a doorway with a view of an impressive backyard or posts a drone shot showing off a property’s infinity pool.
You never know what might excite a potential buyer, so put your creativity to work by getting a few non-traditional angles of each listing you post.Nob Hill CompassAlicia DrakeBarry Cohen HomesPaula Fahy OstopDawn McKenna GroupBreitenbach Advisory TeamJamie Novak GroupTomer FridmanThe Elmes GroupThe Elmes Group specializes in luxury waterfront properties, and its Instagram page does a great job reminding viewers of the company’s particular niche. The profile mixes waterfront drone footage with property closeups to create dynamic content that appeals to high-net-worth clients.
To further engage their audience, The Elmes Group uses descriptive captions that vividly highlight key property features, helping viewers imagine themselves in each space.Madison HildebrandRyan SerhantJade Mills EstatesCarrie WellsPhillip Owen SalemPhillip Owen Salem’s personality shines through from the moment you land on his account. You understand he loves fashion, he loves animals — and, of course — he loves real estate.
Coming at the industry from a fun and personal angle, Salem mixes professional luxury with his personal life — and isn’t timid about posting photos of himself next to the pool in his bathing suit. His photographs feature a blend of magazine-worthy self-portraits and real estate listings.Cindy Raney & TeamCarrie NicholsonBianca D’AlessioNoble BlackNoble Bates Black seamlessly blends professionalism with personality. His content features a mix of luxury property interiors and exteriors that showcase the high-end real estate market in NYC and the Hamptons. Beyond property posts, Black shares his public engagements, including interviews with major networks like NBC and CNBC, along with magazine cover features that highlight his industry expertise.
What makes his profile stand out is his dedication to authenticity. Black consistently posts short videos that provide a glimpse into his life outside of work. Whether it’s a heartfelt tribute to his family or memorable moments with friends, his content builds genuine connections with his followers.Run your social strategy by our experts
