The Spears Group Blueprint for Scaling a Service-Driven Brand

In the “Hamptons of the South,” few stories start with Google Sheets and end with a $2 billion operation. But that’s exactly the path Jonathan Spears and Maria Coukoulis took. When they sat down with Luxury Presence’s director of content, Chris Linsell, for a conversation titled “The Billion-Dollar Routine,” what unfolded was a candid look behind the polished listings and branded signs. From humble systems to deeply personal service touches, they unpacked what it takes to build something enduring, profitable, and replicable. Their insights form an actionable blueprint for professionals ready to elevate. Here are nine unexpected takeaways that reveal what really powers one of America’s top-performing real estate teams.Turning repetition into a differentiatorScaling with structureHigh performance without the micromanagementSophistication doesn’t require fancy softwareMining data for clear directionBranding is more than marketingTreat every lead like a $6.7M opportunityA philosophy rooted in serviceMake the leap from hobbyist to professionalHow Luxury Presence builds systems