From discovering a passion for Los Angeles’ unique architectural gems to navigating the competitive corridors of its real estate market, Jose Prats has traversed unexpected terrain, wielding curiosity, tenacity, and an ever-evolving digital arsenal. His recent appearance on the Luxury Presence Podcast offered a thoughtful look into his professional journey, sharing tactics, philosophies, and insights that might surprise even experienced agents. Here are five key takeaways from Prats’ engaging conversation.His path to a unique nicheFollowing aesthetics, not trendsAuthenticity trumps overproductionSocial platforms directly feed revenueUsing AI in multiple waysHarnessing passion and presence: Elevate your brand with Luxury Presence