Artificial intelligence, shifts in media and consumer behavior, and regulatory changes aren’t just trends — they’re tectonic shifts. This week, at Luxury Presence’s the Collective Mastermind in Beverly Hills, top-performing agents, forward-thinking technologists, and innovative media creators shared how agents and brokers can pivot.1. Thinking like a creator is the new marketing superpower2. If your content isn’t polarizing, it’s probably not memorable3. Want to stay relevant in 5 years? Rethink what ‘service’ means now4. You can’t out-hustle a broken strategy5. Your brand isn’t your logo, it’s the stories you tell6. Auctions are emerging as a legitimate luxury strategy7. Your origin story isn’t just inspiring; it’s a competitive advantage8. Top agents won’t compete with AI, they’ll compete because of it9. Technology should make you more human, not less10. The industry isn’t just evolving, it’s being rebuilt in real time
The Collective Mastermind was a high-level gathering of elite professionals, but the lessons it imparted weren’t just for the few. They were for every agent trying to future-proof their business, sharpen their brand, and appear more clearly in a rapidly changing market.
If one theme echoed across every panel, speaker, and conversation, it was this: The agents who thrive next aren’t necessarily the loudest, biggest, or busiest. They’re the most intentional about their tools, content, voice, and relationships.
