In a real estate environment marked by rising competition, shifting buyer-seller dynamics, and economic unpredictability, agents can no longer afford to ignore expired listings. Expireds, as they’re known in the industry, are homeowners who tried and failed to sell. They’re often frustrated, increasingly open to a change, and primed for a smart agent with a sharper plan.Why expired listings matter nowUnderstand the psychology of an expired listingStep 1: Set up your expired listings systemStep 2: Research before outreachStep 3: Nail your first contact with these scriptsYou’re not alone. Many agents think they sound canned. But a good script isn’t about memorizing lines. It’s about having a clear, confident starting point that helps you connect, stay on message, and handle objections under pressure. Think of it as scaffolding — you can build your own voice around it.Step 4: Deliver valueStep 5: Follow up relentlessly — but thoughtfullyI enjoyed our quick chat earlier and just wanted to follow up with a few ideas that could help you sell your home faster and for more. I’ve included a market update below — let me know if you’d like to schedule a time to discuss next steps.
Best,
{your name}Common objections and how to handle themThat’s completely understandable. I’m not here to rush you — just to offer a second perspective on what may have gone wrong, and how we could approach things differently. Even if you choose to wait, I’d love to leave you with a few takeaways.I’m really sorry to hear that — unfortunately, it happens more often than it should. My approach is rooted in proactive communication and transparency, so you always know what’s happening and why.It may feel that way — but often, it’s less about the market and more about the strategy. Homes are still selling — the question is what they’re doing differently. I’d love to walk you through a few examples.Let’s build your expireds engine
Luxury Presence powers over 15,000 real estate businesses and serves more than 60,000 agents. With tools built to convert and a platform trusted by nearly one in three of the industry’s best, we’re ready to help you turn expireds into active listings.
Ready to dominate your market? Book your free strategy session with Luxury Presence today.
Other Articles
