From Attention to Market Power: Kyle Scott on Building a Standout Brand Voice

At this year’s Coldwell Banker’s Global Luxury Experience Conference in Vail, Kyle Scott, senior vice president of partnerships, brand, and community at Luxury Presence, shared a simple, high-impact framework that showed agents how to go from being noticed to being chosen.The ladder of market powerBrand voice is how you get chosenBuild a brand personality people rememberUse content to reinforce your voiceThe takeaway