When we invited Ricardo Rodriguez to speak with Luxury Presence, we wanted more than a polite panel on luxury real estate. We wanted to extract the frameworks, the behaviors, the small but critical choices that any agent can adopt to elevate their business.1. Luxury Is an Experience You Build, Not a Price Point You ChaseIf you’re trying to break into luxury, this should feel like permission. You don’t need a $10M listing to start behaving like a luxury agent; you need an operating system that treats every client, every communication, and every public-facing touchpoint as part of a curated experience.2. Your Point of View Is the Only Thing Clients Actually Pay ForIf you can’t articulate your POV, or the way you see homes, markets, design, negotiation, lifestyle, then you’re competing on sameness.3. Stop Saving Your Best Behavior for “VIP Clients”Your next big referral may come from the rental client whose expectations you blew past.4. The Listing Presentation Strategy That Feels Illegal But WorksIf your listing appointment feels like a slideshow, you’re giving up the one thing Zillow can’t replicate: Rapport. Shift the information to before the appointment so the meeting becomes a conversation, not a pitch.5. Want to Feel More Luxury? Buy Two Hours of Your Own TimeIt’s not that you have to have a chauffeur. Think of it as removing friction. Every minute you aren’t parking, checking directions, or half-listening while you drive is a minute spent building trust, and trust is conversion. The luxury is your undivided attention.6. The Social Media Strategy That Drives $100M+ in LeadsYour content doesn’t need vanity metrics. It needs the right audience, the right story, and the right positioning. Stop posting for likes and start posting for alignment.7. The Mistake Even Top Producers Still Make8. The Future of Luxury Isn’t Tech, It’s Operationalizing ExperienceYour systems (your website, your follow-up cadence, your presentations, your content, your communication style) are your business strategy.Want this playbook working for you?
