Real Estate Search Engine Optimization: 13 SEO Strategies for Agents in 2026

Search engine optimization for real estate is evolving as AI changes how buyers and sellers search for information, how we optimize websites for visibility across AI search tools like ChatGPT, and how we measure success. Buyers and sellers still begin online, but the path they take is shifting, and your strategy needs to adapt with it. This guide shows you what effective real estate SEO looks like today so you can stay visible in a shifting search landscape.What is real estate SEO?Should real estate agents use SEO?What is AEO? Does it differ from SEO?13 Real Estate SEO Strategies