Email marketing is an essential tool for real estate agents looking to connect with clients, generate leads, and nurture relationships. However, it’s critical to understand the legal framework governing email marketing to avoid hefty fines, protect your reputation, and build trust with your audience. In this post, we’ll outline the most important email marketing laws for real estate agents and how to comply with them.Why compliance matters for real estate agentsWhat is the CAN-SPAM Act, and why does it matter?Understanding GDPR and how it affects real estate agentsThe importance of Canada’s CASL complianceBest practices for email marketing complianceEmail marketing + Luxury Presence