33 Must-Have Real Estate Email Templates for 2025

Email marketing remains one of the most effective ways for real estate professionals to generate and nurture leads, maintain client relationships, and drive conversions. But crafting the perfect message for every situation can be time-consuming.Welcome email for new buyer lead{your name}
{your contact information}Introduction to your services{your name}
{your contact information}Follow-up when buyer goes quiet{your name}
{your contact information}New listing showcase{your name}
{your contact information}Real estate investment opportunity{your name}
{your contact information}Showing confirmation{your name}
{your contact information}Open house reminder{your name}
{your contact information}Virtual tour invitation{your name}
{your contact information}Open house invitation{your name}
{your contact information}Follow-up with open house attendees{your name}
{your contact information}New properties on the market2. {property 2 link}
3. {property 3 link}{your name}
{your contact information}Just listed notification{your name}
{your contact information}Follow-up when a hot lead has cooled{your name}
{your contact information}Real estate resource offer{your name}
{your contact information}Neighborhood promo email2. {feature 2}
3. {feature 3}{your name}
{your contact information}Price drop alert{your name}
{your contact information}Detailed market update2. Average number of days listings stayed on the market: {#}
3. New listings: {#}{your name}
{your contact information}Market update{your name}
{your contact information}Mortgage pre-approval reminder{your name}
{your contact information}Closing checklist2. Gather required identification and certified funds for closing day. You’ll need a government-issued photo ID and either a cashier’s check or wire transfer for your down payment and closing costs.
3. Confirm all contingencies have been satisfied, including home inspection repairs, appraisal requirements, and any other conditions in your purchase agreement.{your name}
{your contact information}Post-closing congratulations{your name}
{your contact information}Home valuation follow-up{your name}
{your contact information}Just sold targeting potential sellers{your name}
{your contact information}Hot market selling consultation offer{your name}
{your contact information}Expired listing follow-up{your name}
{your contact information}Home sale anniversary email{your name}
{your contact information}Buyer client anniversary email{your name}
{your contact information}Testimonial request{your name}
{your contact information}Client survey{your name}
{your contact information}Referral request{your name}
{your contact information}Birthday email{your name}
{your contact information}Seasonal maintenance tips2. {tip 2}
3. {tip 3}{your name}
{your contact information}Event invitation{your name}
{your contact information}