The property description sets the stage: It’s the opening pitch, the story starter, and a subtle persuasion tool all rolled into one. At Luxury Presence, we know the power of well-written property listings. We manage more than 40,000 live websites for real estate professionals and helped generate over 100 million website visitors in 2024 alone. That experience has taught us a simple truth: Words matter. A compelling property description can make the difference between a casual browser and a serious inquiry.Why spend time perfecting your property description?How to write the perfect property description8 tips to make your property descriptions even betterUsing AI to write property descriptionsBoost productivity with AIProperty descriptions + Luxury Presence