Tricia Lee, the Brooklyn-based real estate powerhouse, known for her dazzling presence on Netflix’s “Owning Manhattan,” is more than a camera-ready broker. She is a business architect, an emotional strategist, and an unapologetic disruptor. In a recent conversation, Lee offered a rare behind-the-scenes look at her path from beauty entrepreneur to luxury real estate sensation. What surfaced weren’t clichés about hustle and grit, but rather a handful of insights as striking as her online brand.She used a rap metaphor to choose her brokerageA $4M transaction on the color greenHer salon career resulted in an instinct for real estateNetflix made her famous, but not always popularLeading at work and at home, with boundaries and oppositesTreating business analytics like gospelCustom lip balms, not business cardsTricia Lee’s strong brand shines with Luxury Presence
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