The Broker in Every Room: Lessons From Tricia Lee

Tricia Lee is widely recognized as the “honorary mayor of Brooklyn.” Her career has been defined by a deep connection to the borough, a relentless focus on branding, and a commitment to showing up authentically in every interaction. From her early days as a small business owner to her role as a top-producing broker and cast member on Owning Manhattan, Lee has shaped a playbook that is both distinctive and effective.Lesson 1: Fall in love and make it a brandLesson 2: Authority comes from sharing your journeyLesson 3: Vulnerability is a marketing toolLesson 4: Be a broker in every roomLesson 5: Consistency signals trustLesson 6: Innovation means leaning into your uniquenessLesson 7: Welcome the neighborsLesson 8: Authenticity on and off cameraThe thread that ties it all together