In a market where many agents are still flying blind, Jonathan Spears and Maria Coukoulis are operating with precision. Together, they’ve scaled Spears Group to over $2 billion in sales, built a data-driven culture where performance is measured and repeatable, and developed an AI-powered platform that packages it all into one scalable system.A partnership rooted in performanceRun like a Fortune 500 companyData informs and powers cultureThe value of market obsessionTransforming internal processes into an AI-Powered platformTechnology fueling the future of the industry5 lessons you can steal from Spears Group todayKnow the who and the why behind every deal in your target area. As Spears puts it, “If you’re the mayor of your market, you should understand every person, every one that’s transacting in your market.”Processes aren’t about bureaucracy. They’re about consistency and freedom. “In order to scale this, we have to run this place like a Fortune 500 company. It can’t be run like a real estate team,” Coukoulis said.Lead sources, conversion rates, agent performance, it all matters. “You can look back at it and then make informed decisions based on it,” Coukoulis said.High-performing cultures aren’t built on guesswork. Spears said, “We are able to pull the lead source and… remind them” where their business is really coming from.Every client experience should feel like the top of your game, no matter which agent delivers it. “What systems and processes give real estate teams is branding,” Coukoulis said.Want to build your business like Spears Group?
The Systems That Power Spears Group’s $2B Performance
