eXpcon Miami Takeaways: Using AI the Right Way

At eXpcon in Miami, 2024 Inman AI Award winner Adam Gillespie and veteran real estate coach Sherri Johnson revealed why 47% of agents report no ROI from AI tools: Most agents fundamentally misunderstand how to implement them.1. Clone yourself first, or waste 75% of your time editing2. Blog for AI discovery, not humans3. Use AI to read personalities and adjust your negotiation style4. Your CRM is a continuous referral machine if you use it right5. AI can build landing pages in five minutes6. AI-generated educational content wins listings before you present7. The RGC framework prevents AI hallucinationsThe AI implementation roadmapThe competitive advantage is now, not later