Lauren Henss on Transforming Agent Experience into a Brand Movement

Lauren Henss shares how a powerful brand strategy can transform into a business strategy, built to empower every agent and spark inspiration across the industry.The risk of a rebrandThe shift from corporate to humanFrom tagline to transformationA comprehensive advertising ecosystemThe power behind the platformWhy brand experience drives recruitmentTurning agents into brand advocatesBuilding a brand that outlasts campaignsThe takeaway

Most brands fail because they lose sight of their people.

At FirstTeam, we did the opposite. We designed ours around them.

When you create a brand that amplifies your agents and reflects their ambition, you foster trust, loyalty, and momentum.

That’s the power of Behind the Agent: A brand built in partnership with its agents, where shared ambition drives a movement.