Best Practices
10 Ways to Use ChatGPT for Your Real Estate Business
Between managing listings, hosting open houses, writing emails, and responding to leads, even top-performing agents find themselves...
Why Great Agents Fire Bad Clients — And How to Do It Right
Today’s real estate professionals are working harder, spending more, and facing tougher competition than ever before. According to Luxury...
The Mentor Effect: Why Top Producers Never Fly Solo
Whether you’re a new agent finding your footing or a seasoned pro adapting to an evolving landscape, the truth remains: No one succeeds...
Let Others Do the Selling for You: The Power of Social Proof in Your Real Estate Business
In real estate, credibility is currency. Prospects scroll past glossy photos and sleek videos daily, but what stops them is not what you...
How Much You Should Actually Spend in Marketing to for a Strong ROI
As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to...
Ben Belack on Leveraging Technology to Win More Listings
For agents looking to deepen relationships and accelerate transactions, leveraging property alerts and saved searches can be a decisive...
Stand Out, Win More: Mastering Competitive Brand Analysis
If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover...
Setting Expectations in Real Estate: Your Key to Client Trust and Transaction Success
In real estate, few skills are as critical — and as underrated — as the ability to set clear expectations. Clear expectations create calm....
Client Satisfaction Surveys Made Simple: Tools, Timing, & Sample Questions for Real Estate Pros
While closing a deal might signal the end of a transaction, it should never mark the end of your relationship with a client. This is where...
A Complete Guide to Writing Property Descriptions
The property description sets the stage: It’s the opening pitch, the story starter, and a subtle persuasion tool all rolled into one. At...