Best Practices
Let Others Do the Selling for You: The Power of Social Proof in Your Real Estate Business
In real estate, credibility is currency. Prospects scroll past glossy photos and sleek videos daily, but what stops them is not what you...
How Much You Should Actually Spend in Marketing to for a Strong ROI
As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to...
Ben Belack on Leveraging Technology to Win More Listings
For agents looking to deepen relationships and accelerate transactions, leveraging property alerts and saved searches can be a decisive...
Stand Out, Win More: Mastering Competitive Brand Analysis
If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover...
Setting Expectations in Real Estate: Your Key to Client Trust and Transaction Success
In real estate, few skills are as critical — and as underrated — as the ability to set clear expectations. Clear expectations create calm....
Client Satisfaction Surveys Made Simple: Tools, Timing, & Sample Questions for Real Estate Pros
While closing a deal might signal the end of a transaction, it should never mark the end of your relationship with a client. This is where...
A Complete Guide to Writing Property Descriptions
The property description sets the stage: It’s the opening pitch, the story starter, and a subtle persuasion tool all rolled into one. At...
12 Critical Math Formulas for Real Estate Agents
Success in real estate isn’t just about charm, hustle or curb appeal — it’s also about the numbers. Behind every smart investment, accurate...
The Customer Service Advantage: 24 Ways Top Agents Go the Extra Mile
From first impressions to post-sale follow-ups, every interaction is an opportunity to deliver unforgettable service. When done right,...
The Ultimate Guide to Crafting an Impactful Real Estate Press Release
As a real estate professional, you’re not just selling properties; you’re crafting narratives that capture imaginations, spark interest,...