Best Practices
The Power of Visual Brand Identity in Real Estate: How to Create a Memorable Presence
When you think about the most unforgettable real estate brands, it’s not just their names that come to mind — it’s the sleek signage, the...
The 5-Day Blueprint to Building Your Standout Real Estate Brand
A strong brand helps you attract your ideal clients, establish credibility, and differentiate yourself from competitors. This comprehensive...
How Dawn McKenna Leveraged Brand & Tech to Build a Real Estate Empire
In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes to build...
250+ Essential Real Estate Words to Use in Your Property Listings
Crafting the perfect property listing is an art that requires a keen understanding of language. The words you choose can not only capture...
Quickly & Easily Create a Google Business Profile for Real Estate
Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful...
The 21 Top Real Estate Instagram Accounts (+ What You Can Learn From Them)
At Luxury Presence, we know social media is an effective tool for building your real estate brand and positioning yourself as a market...
Clear Cooperation Explained: Why It’s Dividing the Real Estate Industry
A policy that has governed when and how agents and brokers promote listings for more than four years is once again at the heart of industry...
Navigating Changes to Clear Cooperation Policy: What Real Estate Agents Need to Do Now
The real estate industry is in a state of flux, particularly in terms of private listings and the status of Clear Cooperation Policy (CCP)....
Tom Ferry & Top Agents Weigh In on the Future of Private Listings & CCP
Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in...
What’s Really Happening With Private Listings? 5 Key Takeaways
The conversation around private listings and Clear Cooperation Policy has never been more relevant — or more divisive. While some agents...