Branding
The Mindset and Marketing Behind Nile Lundgren’s Rise
Life after NetflixBuilding a brand before the spotlightCreating content like a producerLetting personality leadOn camera, off camera, and...
Our Next Can’t-Miss Event: The Art of Owning Attention with Nile Lundgren
Most entrepreneurs build brands. Nile Lundgren built a movement. The mindset that helps him take creative risks, stay memorable, and keep...
Lauren Henss on Transforming Agent Experience into a Brand Movement
Lauren Henss shares how a powerful brand strategy can transform into a business strategy, built to empower every agent and spark...
10 Rules From Shelton Wilder and Richard Branson for Modern Agents
1. Treat every opportunity as a test of momentum2. Build a brand before you need one3. Lead with generosity4. Fail forward and reframe...
Kyle Scott at the Better Retreat 2025: The Power of Story in a Data-Driven Industry
At the Better Homes and Gardens Real Estate Better Retreat 2025 in Nashville, Kyle Scott dedicated his keynote to the art of storytelling...
The Ultimate 2026 Guide to Real Estate Newsletters
With its ability to foster connections, showcase expertise, and drive lead generation, real estate newsletter marketing has become an...
Stephen Shapiro’s Playbook for Luxury Real Estate Success
Stephen Shapiro, co-founder of West Side Estate Agency, has spent over four decades shaping Los Angeles’ luxury real estate market, which...
From Attention to Market Power: Kyle Scott on Building a Standout Brand Voice
At this year’s Coldwell Banker’s Global Luxury Experience Conference in Vail, Kyle Scott, senior vice president of partnerships, brand, and...
How Everyday Agents Are Winning Big With Luxury Presence
Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client...
Real-Time Marketing Review: What’s Working for Agents Right Now
In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of...