Branding
Kyle Scott at the Better Retreat 2025: The Power of Story in a Data-Driven Industry
At the Better Homes and Gardens Real Estate Better Retreat 2025 in Nashville, Kyle Scott dedicated his keynote to the art of storytelling...
The Ultimate 2026 Guide to Real Estate Newsletters
With its ability to foster connections, showcase expertise, and drive lead generation, real estate newsletter marketing has become an...
Stephen Shapiro’s Playbook for Luxury Real Estate Success
Stephen Shapiro, co-founder of West Side Estate Agency, has spent over four decades shaping Los Angeles’ luxury real estate market, which...
From Attention to Market Power: Kyle Scott on Building a Standout Brand Voice
At this year’s Coldwell Banker’s Global Luxury Experience Conference in Vail, Kyle Scott, senior vice president of partnerships, brand, and...
How Everyday Agents Are Winning Big With Luxury Presence
Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client...
Real-Time Marketing Review: What’s Working for Agents Right Now
In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of...
Ready, Fire, Aim: Bold Lessons From Day 3 of Tom Ferry’s Summit
In real estate, clients don’t just want a knowledgeable agent; they want someone they recognize, trust, and remember. That truth came...
The Broker in Every Room: Lessons From Tricia Lee
Tricia Lee is widely recognized as the “honorary mayor of Brooklyn.” Her career has been defined by a deep connection to the borough, a...
Risk, Reinvention, and Real Estate: How Eric Haskell Built His Career
Eric Haskell’s trajectory, from art curation to luxury real estate, illustrates how vision, daring, and design instincts can become...
The Quiet Tactics Powering Real Estate’s Boldest Brands
For brokerages navigating scale, identity, and brand impact, the ability to operate with clarity and foresight has become a decisive...