Marketing
Let Others Do the Selling for You: The Power of Social Proof in Your Real Estate Business
In real estate, credibility is currency. Prospects scroll past glossy photos and sleek videos daily, but what stops them is not what you...
5 Ways to Use LinkedIn for Your Real Estate Business
Social platforms are crowded, noisy, and increasingly expensive to navigate. But LinkedIn stands apart: A professional network where agents...
How Much You Should Actually Spend in Marketing to for a Strong ROI
As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to...
Nile Lundgren on Mindset, Media, and Making It in Luxury Real Estate
In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star...
Stand Out, Win More: Mastering Competitive Brand Analysis
If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover...
A Complete Guide to Writing Property Descriptions
The property description sets the stage: It’s the opening pitch, the story starter, and a subtle persuasion tool all rolled into one. At...
How to Define Your Brand Personality in Real Estate (+ Bring It to Life)
In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you...
The Power of Visual Brand Identity in Real Estate: How to Create a Memorable Presence
When you think about the most unforgettable real estate brands, it’s not just their names that come to mind — it’s the sleek signage, the...
The 5-Day Blueprint to Building Your Standout Real Estate Brand
A strong brand helps you attract your ideal clients, establish credibility, and differentiate yourself from competitors. This comprehensive...
How Dawn McKenna Leveraged Brand & Tech to Build a Real Estate Empire
In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes to build...