Marketing & Branding
10 Ways to Use ChatGPT for Your Real Estate Business
Between managing listings, hosting open houses, writing emails, and responding to leads, even top-performing agents find themselves...
Let Others Do the Selling for You: The Power of Social Proof in Your Real Estate Business
In real estate, credibility is currency. Prospects scroll past glossy photos and sleek videos daily, but what stops them is not what you...
5 Ways to Use LinkedIn for Your Real Estate Business
Social platforms are crowded, noisy, and increasingly expensive to navigate. But LinkedIn stands apart: A professional network where agents...
How Much You Should Actually Spend in Marketing to for a Strong ROI
As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to...
Ben Belack on Using YouTube to Build a Referral Engine
For professionals seeking to amplify visibility without sacrificing credibility, video content, particularly on YouTube, has emerged as one...
Nile Lundgren on Mindset, Media, and Making It in Luxury Real Estate
In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star...
The Secret to Lead Conversion? Optimizing the Real Estate Client Journey
From the first search to the final signature, your clients are on a journey. The more deeply you understand that journey, the better you...
Stand Out, Win More: Mastering Competitive Brand Analysis
If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover...
A Complete Guide to Writing Property Descriptions
The property description sets the stage: It’s the opening pitch, the story starter, and a subtle persuasion tool all rolled into one. At...
Your Brand, Your App: The Secret Weapon Top Agents Use to Own Their Markets
For agents, teams, and brokerages alike, having a consistent, high-end brand presence across all channels is crucial to staying top of mind...