Trending Topics
Real Estate Meets AI: How to Use LLMs Without Compromising Privacy
Large language models (LLMs) like ChatGPT and Claude are reshaping how real estate professionals work, speeding up listing descriptions,...
Is AI Recommending You? Conduct a Visibility Audit to Find Out
When a prospective client asks an AI tool, “Who’s the top real estate agent in {your city}?”, what response does it give?Understand how...
Rising Home Insurance Costs: How Agents Can Keep Deals on Trac
Few challenges are disrupting real estate transactions more unpredictably than the recent surge in insurance premiums. From first-time...
What AI-First Search Means for Real Estate Agents: Expert Advice on Staying Visible
Excelling in the era of AI-first search: SEO insights from Kyle Whigham at Luxury PresenceThe search landscape is shiftingWhat this means...
What Is a Large Language Model—And Why Real Estate Agents Should Care
In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly...
10 Ways to Use ChatGPT for Your Real Estate Business
Between managing listings, hosting open houses, writing emails, and responding to leads, even top-performing agents find themselves...
Clear Cooperation Explained: Why It’s Dividing the Real Estate Industry
A policy that has governed when and how agents and brokers promote listings for more than four years is once again at the heart of industry...
Navigating Changes to Clear Cooperation Policy: What Real Estate Agents Need to Do Now
The real estate industry is in a state of flux, particularly in terms of private listings and the status of Clear Cooperation Policy (CCP)....
Tom Ferry & Top Agents Weigh In on the Future of Private Listings & CCP
Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in...
What’s Really Happening With Private Listings? 5 Key Takeaways
The conversation around private listings and Clear Cooperation Policy has never been more relevant — or more divisive. While some agents...