From Attention to Market Power: Kyle Scott on Building a Standout Brand Voice

From Attention to Market Power: Kyle Scott on Building a Standout Brand Voice

October 11, 2025

At this year’s Coldwell Banker’s Global Luxury Experience Conference in Vail, Kyle Scott, senior vice president of partnerships, brand, and community at Luxury Presence, shared a simple, high-impact framework that showed agents how to go from being noticed to being chosen.The ladder of market powerBrand voice is how you get chosenBuild a brand personality people […]

Celebrating National Customer Service Week

Celebrating National Customer Service Week

October 11, 2025

Each October, National Customer Service Week reminds us to pause and celebrate the people who make everything run smoothly.Service that inspires confidenceGuided by empathy and expertiseMaking the process seamlessBuilding beautiful results togetherGratitude for the team behind the scenesWhat our service means for you

Why Buying Down Your Interest Rate Makes a Lot of Sense

Why Buying Down Your Interest Rate Makes a Lot of Sense

October 11, 2025

Temporary Buydowns: 3-2-1, 2-1, 1-0 Temporary buydowns lower your effective rate for the first year or two (sometimes three), then the loan steps back up to the original note rate. They are popular with investors who want early cash flow relief while rents stabilize. How each structure works 3-2-1 buydown: Year 1 is three percentage […]

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